Our Story + Mission

Founded in 2020 by Salina Morse, Alice + Sage is an Indigenous female-owned candle company based in Winnipeg, MB; Treaty 1 Territory.

Alice + Sage is best known for hand-poured coconut and soy wax candles that support wellness, gathering, and joy. 

It's our mission to kindly craft items that light up your life, inspire a connection & are safe for you, your family, your pets, and the environment.

Meet Salina:

Boozhoo! Hello! I am Salina - owner and maker at Alice + Sage.

I am Anishinaabe (bear clan) and Ukrainian, and a member of Lake St. Martin First Nation. Growing up on Treaty 2 Territory in St. Martin, Manitoba and spending so much time outdoors, I've always had a deep love and connection with nature, animals, and spirit. Ever since I was a little girl I was drawn to the mountains and ocean. I moved to Vancouver, BC in 2010 and then to Abbotsford in the Fraser Valley in 2021 before finally making my way home to Manitoba in 2024. 

I spent the majority of those years working in mental health and addiction - supporting folks in Vancouver’s Downtown Eastside. That's also when I really began my own journey of healing and learning how to connect to my spirit, and how essential self-care/love is to our entire well-being.

One of the questions I'm always asked is, “Why did you start making candles?”

Like so many of my ideas - it came to me in a dream. First I had a dream of making candles, and then I had another dream of making specifically soy candles and calling my business Alice + Sage. 

My grandmother on my dad's side was named Alice, and she is who all of my aunties say I get my dimples from. 

I also have a cat named Sir Alice. He’s the big cutie you see from time to time who likes to supervise me while I make my candle creations. 

Everything about ALICE really just represents love - one of our sacred teachings. 

As for SAGE... it represents wisdom; another one of our Seven Sacred Teachings.

It’s about taking time.

Slowing down.

Practicing patience.

Being intentional. 

Understanding.

Giving thanks.

Showing respect.

Honouring every part of the process.   

It’s always been my personal mission to connect with people, animals, and the earth in a good way. Being able to create wellness products that light up your life and support your own healing and wellness journey is truly a dream come true!

Endless thanks & appreciation.

Chi Miigwech! 

Salina  xo